Client

Muse

What we did

Strategy
Visual identity
Brand manuals and standards
Website
Film and photography
CGI and animation
Books and magazines

Founded in 1985, Muse is a national property developer that creates large-scale, mixed-use places with people and partnerships at its heart.

Our remit was to create a brand strategy, tone of voice and visual identity that better reflects where Muse are today; highlighting their reputation as a developer that solves complex problems, creating desirable shared places and the opportunity for human connections.

The new visual language incorporates a custom type family and wordmarque designed with M22 Type, colour palette, CGI elements, templates and digital brand platform. We worked with Matt Bell and SparkleVFX on a new library of photography and film to really bring the Muse ethos to life.

These elements unite on the new website to showcase how Muse work in partnership to create great places.

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