A Record of Lancaster celebrates the city’s beat.

From Robert Gillow to the War of the Roses, it showcases nine narratives past and present through an engaging and tactile visual timeline.

The concept is based around a ‘greatest hits’ album for Lancaster: imagine the blockbusting moments in the city’s history as stadium-filling anthems, with more personal, hidden gems retold as intimate acoustic numbers.

Working with BCA Landscape, we told Lancaster’s histories through type, pictograms and patterns. Geometric forms accompany textile-inspired waves, scales and tea leaves cast in bronze, inlaid into a granite plinth, adorned with water-jet cut typography — a ‘track listing’, if you like.

The visual language also extended into a sophisticated signage system for Lancaster, developed in collaboration with wayfinding strategy group Placemarque.

“This newly installed centrepiece provides the heart of Lancaster city centre with an elegant landmark which perfectly complements the wider Market Square as well as providing residents and visitors with the opportunity to explore the city’s rich history.” — Councillor Janice Hanson, Cabinet Member with responsibility for planning and regeneration, Lancaster City Council

 
Photography by
Smiling Wolf

BCA Landscape
http://bcalandscape.co.uk


Placemarque
http://www.placemarque.com