DaDaFest is a force of nature, both artistically and politically. Its explosive and exuberant qualities have shaped our approach to developing a brand that stays true to DaDaFest’s disruptive character. The lightning strike logo is a great visual metaphor for expressing DaDaFest’s character.

Accessibility – always important, is even more vital for DaDaFest; colour, legibility, contrast and visual semantics were researched and tested with DaDaFest stakeholders to ensure the message and delivery were super compliant.

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