Who said you can’t have a dazzlingly delicious drink that’s good for you too? Our brief was to re-brand, re-package and re-think an existing range of schools compliant fruit juice drinks and introduce a new concept – fruit based cola.
A large part of the process involved consulting with the target audience and tailoring the brand to speak directly to them. A bespoke font, website, animations, brand guidelines, packaging, posters, and full stationery set have all been delivered – and Evoid’s sales have increased 1000% in two years.
We worked with talented illustrator/designer Mike Snowdon on the poster campaign.