Our task was to develop a visual brand from the ground up. Working closely with the Heaney Watson team to initially deliver the brand internally, it was clear that an approach emphasising the human and personal was vital.

The new company needed no call to action – our observation that ‘family is at the heart of everything we do’ seemed a natural stance for their behaviour towards clients and employees alike and subsequently features as a touchstone for external communications.

We commissioned photographer Dan Kenyon to shoot a series of key portraits as part of the process to feature in printed and online communications.

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