How do you create credible branding for unbelievable tech?
Starship make digital products at the edges of gaming, technology, lifestyle and entertainment sectors – all powered by gaming technology and 30 years of expertise in the games industry. Their mission – to disrupt markets and create new products. Positioning Starship as a company that believes life is ‘better through play’ – was our strategic starting point.
From here we developed a timeless, sophisticated visual language – humanising real world, future technology. At its heart an assured, expandable, brandmarque that expresses a wide-eyed sense of adventure. Clean lines, the grace and gravitas of the aeronautical industry and cinematic journeys through sci-fi, were touchpoints for the design aesthetic.