Brand & Digital Agency
Brand & Digital Agency
We believe in
life made better.
Rooted in culture and driven by curiosity, we work with people who are determined to make great things and enjoy the journey along the way.
About Us
About Us
About Us
We design for people, and the places and products that enrich our everyday lives.
We design for people,
and the places and products that enrich
our everyday lives.
For over 25 years, we've partnered with the hyper-local and the globally connected; from bold startups to established heavyweights – bringing energy and expertise to every collaboration we make.
We’re thoughtful and intuitive, combining strategic clarity with visual flair to create effective campaigns and cherished brands.
Let's build something unforgettable.
For over 25 years, we've partnered with
the hyper-local and the globally connected; from bold startups to established heavyweights – bringing energy and expertise to every collaboration we make.
We’re thoughtful and intuitive, combining strategic clarity with visual flair to create effective campaigns and cherished brands.
expertise
expertise
expertise
Strategy
Preparing the ground – setting out a plan that’s purposeful and effective.
Brand Strategy
Naming
Tone of Voice
Messaging
Brand Architecture
Strategy
Preparing the ground – setting out a plan that’s purposeful and effective.
Brand Strategy
Naming
Tone of Voice
Messaging
Brand Architecture
Strategy
Preparing the ground – setting out a plan that’s purposeful and effective.
Brand Strategy
Naming
Tone of Voice
Messaging
Brand Architecture
Strategy
Preparing the ground – setting out a plan that’s purposeful and effective.
Brand Strategy
Naming
Tone of Voice
Messaging
Brand Architecture
Strategy
Preparing the ground – setting out a plan that’s purposeful and effective.
Brand Strategy
Naming
Tone of Voice
Messaging
Brand Architecture
Design
Creating visual assets that are
beautiful and aligned with strategy.
Visual Identity
Brand Guidelines
Illustration & CGI
Print & Packaging
Editorial
Exhibitions
Campaigns
Wayfinding & Interpretations
Design
Creating visual assets that are
beautiful and aligned with strategy.
Visual Identity
Brand Guidelines
Illustration & CGI
Print & Packaging
Editorial
Exhibitions
Campaigns
Wayfinding & Interpretations
Design
Creating visual assets that are beautiful and aligned with strategy.
Visual Identity
Brand Guidelines
Illustration & CGI
Print & Packaging
Editorial
Exhibitions
Campaigns
Wayfinding & Interpretations
Design
Creating visual assets that are
beautiful and aligned with strategy.
Visual Identity
Brand Guidelines
Illustration & CGI
Print & Packaging
Editorial
Exhibitions
Campaigns
Wayfinding & Interpretations
Design
Creating visual assets that are
beautiful and aligned with strategy.
Visual Identity
Brand Guidelines
Illustration & CGI
Print & Packaging
Editorial
Exhibitions
Campaigns
Wayfinding & Interpretations
Experience
Telling immersive, meaningful
stories to make you feel more.
Film & Photography
Animation
Interiors & Spaces
Music & Sound
Production
Experience
Telling immersive, meaningful
stories to make you feel more.
Film & Photography
Animation
Interiors & Spaces
Music & Sound
Production
Experience
Telling immersive, meaningful
stories to make you feel more.
Film & Photography
Animation
Interiors & Spaces
Music & Sound
Production
Experience
Telling immersive, meaningful
stories to make you feel more.
Film & Photography
Animation
Interiors & Spaces
Music & Sound
Production
Experience
Telling immersive, meaningful
stories to make you feel more.
Film & Photography
Animation
Interiors & Spaces
Music & Sound
Production
Digital
The perfect mix of usability,
technology and aesthetics.
Web Design & Dev
UI Design
Toolkits
Product Design
Platforms
Digital
The perfect mix of usability,
technology and aesthetics.
Web Design & Dev
UI Design
Toolkits
Product Design
Platforms
Digital
The perfect mix of usability,
technology and aesthetics.
Web Design & Dev
UI Design
Toolkits
Product Design
Platforms
Digital
The perfect mix of usability,
technology and aesthetics.
Web Design & Dev
UI Design
Toolkits
Product Design
Platforms
Digital
The perfect mix of usability,
technology and aesthetics.
Web Design & Dev
UI Design
Toolkits
Product Design
Platforms
Clients
Clients
Clients
Adidas
Adidas
Adidas
Cisco Meraki
Cisco Meraki
Cisco Meraki
Harrods
Harrods
Harrods
National Trust
National Trust
National Trust
Urban Splash
Urban Splash
Urban Splash
The Atkinson
The Atkinson
The Atkinson
Sony
Sony
Sony
Fremantle
Fremantle
Fremantle
Google Chrome
Google Chrome
Google Chrome
Tate
Tate
Tate
Muse
Muse
Muse
Historic England
Historic England
Historic England
Polydor
Polydor
Polydor
EMI Records
EMI Records
EMI Records
FACT
FACT
FACT
Our Team
Our Team
Simon Rhodes
Managing & Creative Director
Interiors, music, films, and cooking in steady rotation. Dad, dog wrangler, militant pedestrian, and old gamer. Happiest with soil on his hands and sound in the air.
Simon Rhodes
Managing & Creative Director
Interiors, music, films, and cooking in steady rotation. Dad, dog wrangler, militant pedestrian, and old gamer. Happiest with soil on his hands and sound in the air.
Andy Syson
Production & Studio Manager
Leans towards brutalism, analogue things, and outsider art. Balances long walks, ale, and an unpredictable playlist. Drawn to India’s colour, contrast, and chaos.
Andy Syson
Production & Studio Manager
Leans towards brutalism, analogue things, and outsider art. Balances long walks, ale, and an unpredictable playlist. Drawn to India’s colour, contrast, and chaos.
Jim Hough
Design Lead
Neo-soul, psychedelic funk, and Dutch stamps. Late-night NBA, Athletico Mince chuckles, and a hefty dose of farms, zoos, and playgrounds on weekends. Family first, music always.
Jim Hough
Design Lead
Neo-soul, psychedelic funk, and Dutch stamps. Late-night NBA, Athletico Mince chuckles, and a hefty dose of farms, zoos, and playgrounds on weekends. Family first, music always.
Alys Mordecai
Senior Designer
Sheffield born and happiest outdoors, usually behind a lens. Flowers, Japan, too many open tabs, too few weekends in. Not out late, not up early, perfectly content in between.
Alys Mordecai
Senior Designer
Sheffield born and happiest outdoors, usually behind a lens. Flowers, Japan, too many open tabs, too few weekends in. Not out late, not up early, perfectly content in between.
Scott Carroll
Designer
Scouse to the core, living life in four-four time. Fond of radlers, football, and sesame noodles most days. Finds rhythm in brutalism, basslines, and a well-timed weekend.
Scott Carroll
Designer
Scouse to the core, living life in four-four time. Fond of radlers, football, and sesame noodles most days. Finds rhythm in brutalism, basslines, and a well-timed weekend.
Stephen West
Web Developer
Dad, food enthusiast, and occasional rollerblader attempting to stay upright. Good gigs and a decent beat, or a decent pint. Powered by snacks, sarcasm, and the faint hope of an early night.
Stephen West
Web Developer
Dad, food enthusiast, and occasional rollerblader attempting to stay upright. Good gigs and a decent beat, or a decent pint. Powered by snacks, sarcasm, and the faint hope of an early night.
Matt Bell
Photographer
Nerd with a soft spot for analog synths and old cameras. Big on modernist buildings, black coffee, and small processed cheeses. Occasionally seen with a questionable blue drink in hand.
Matt Bell
Photographer
Nerd with a soft spot for analog synths and old cameras. Big on modernist buildings, black coffee, and small processed cheeses. Occasionally seen with a questionable blue drink in hand.
Our Team
Our Team
Simon Rhodes
Managing & Creative Director
Interiors, music, films, and cooking in steady rotation. Dad, dog wrangler, militant pedestrian, and old gamer. Happiest with soil on his hands and sound in the air.
Andy Syson
Production & Studio Manager
Leans towards brutalism, analogue things, and outsider art. Balances long walks, ale, and an unpredictable playlist. Drawn to India’s colour, contrast, and chaos.
Jim Hough
Design Lead
Neo-soul, psychedelic funk, and Dutch stamps. Late-night NBA, Athletico Mince chuckles, and a hefty dose of farms, zoos, and playgrounds on weekends. Family first, music always.
Alys Mordecai
Senior Designer
Sheffield born and happiest outdoors, usually behind a lens. Flowers, Japan, too many open tabs, too few weekends in. Not out late, not up early, perfectly content in between.
Scott Carroll
Designer
Scouse to the core, living life in four-four time. Fond of radlers, football, and sesame noodles most days. Finds rhythm in brutalism, basslines, and a well-timed weekend.
Stephen West
Web Developer
Dad, food enthusiast, and occasional rollerblader attempting to stay upright. Good gigs and a decent beat, or a decent pint. Powered by snacks, sarcasm, and the faint hope of an early night.
Matt Bell
Photographer
Nerd with a soft spot for analog synths and old cameras. Big on modernist buildings, black coffee, and small processed cheeses. Occasionally seen with a questionable blue drink in hand.
Simon Rhodes
Managing & Creative Director
Interiors, music, films, and cooking in steady rotation. Dad, dog wrangler, militant pedestrian, and old gamer. Happiest with soil on his hands and sound in the air.
Andy Syson
Production & Studio Manager
Leans towards brutalism, analogue things, and outsider art. Balances long walks, ale, and an unpredictable playlist. Drawn to India’s colour, contrast, and chaos.
Jim Hough
Design Lead
Neo-soul, psychedelic funk, and Dutch stamps. Late-night NBA, Athletico Mince chuckles, and a hefty dose of farms, zoos, and playgrounds on weekends. Family first, music always.
Alys Mordecai
Senior Designer
Sheffield born and happiest outdoors, usually behind a lens. Flowers, Japan, too many open tabs, too few weekends in. Not out late, not up early, perfectly content in between.
Scott Carroll
Designer
Scouse to the core, living life in four-four time. Fond of radlers, football, and sesame noodles most days. Finds rhythm in brutalism, basslines, and a well-timed weekend.
Stephen West
Web Developer
Dad, food enthusiast, and occasional rollerblader attempting to stay upright. Good gigs and a decent beat, or a decent pint. Powered by snacks, sarcasm, and the faint hope of an early night.
Matt Bell
Photographer
Nerd with a soft spot for analog synths and old cameras. Big on modernist buildings, black coffee, and small processed cheeses. Occasionally seen with a questionable blue drink in hand.
Simon Rhodes
Managing & Creative Director
Interiors, music, films, and cooking in steady rotation. Dad, dog wrangler, militant pedestrian, and old gamer. Happiest with soil on his hands and sound in the air.
Andy Syson
Production & Studio Manager
Leans towards brutalism, analogue things, and outsider art. Balances long walks, ale, and an unpredictable playlist. Drawn to India’s colour, contrast, and chaos.
Jim Hough
Design Lead
Neo-soul, psychedelic funk, and Dutch stamps. Late-night NBA, Athletico Mince chuckles, and a hefty dose of farms, zoos, and playgrounds on weekends. Family first, music always.
Alys Mordecai
Senior Designer
Sheffield born and happiest outdoors, usually behind a lens. Flowers, Japan, too many open tabs, too few weekends in. Not out late, not up early, perfectly content in between.
Scott Carroll
Designer
Scouse to the core, living life in four-four time. Fond of radlers, football, and sesame noodles most days. Finds rhythm in brutalism, basslines, and a well-timed weekend.
Stephen West
Web Developer
Dad, food enthusiast, and occasional rollerblader attempting to stay upright. Good gigs and a decent beat, or a decent pint. Powered by snacks, sarcasm, and the faint hope of an early night.
Matt Bell
Photographer
Nerd with a soft spot for analog synths and old cameras. Big on modernist buildings, black coffee, and small processed cheeses. Occasionally seen with a questionable blue drink in hand.
Simon Rhodes
Managing & Creative Director
Interiors, music, films, and cooking in steady rotation. Dad, dog wrangler, militant pedestrian, and old gamer. Happiest with soil on his hands and sound in the air.
Andy Syson
Production & Studio Manager
Leans towards brutalism, analogue things, and outsider art. Balances long walks, ale, and an unpredictable playlist. Drawn to India’s colour, contrast, and chaos.
Jim Hough
Design Lead
Neo-soul, psychedelic funk, and Dutch stamps. Late-night NBA, Athletico Mince chuckles, and a hefty dose of farms, zoos, and playgrounds on weekends. Family first, music always.
Alys Mordecai
Senior Designer
Sheffield born and happiest outdoors, usually behind a lens. Flowers, Japan, too many open tabs, too few weekends in. Not out late, not up early, perfectly content in between.
Scott Carroll
Designer
Scouse to the core, living life in four-four time. Fond of radlers, football, and sesame noodles most days. Finds rhythm in brutalism, basslines, and a well-timed weekend.
Stephen West
Web Developer
Dad, food enthusiast, and occasional rollerblader attempting to stay upright. Good gigs and a decent beat, or a decent pint. Powered by snacks, sarcasm, and the faint hope of an early night.
Matt Bell
Photographer
Nerd with a soft spot for analog synths and old cameras. Big on modernist buildings, black coffee, and small processed cheeses. Occasionally seen with a questionable blue drink in hand.
Getting Involved
Getting Involved
Getting Involved
From our Liverpool home we get involved in the fabric of things around us.
We support the communities where we work and live, we nurture talent. We’ve started festivals, given voices to neighbourhoods, and have even co-founded breweries, restaurants and venues.
We support the communities where we work and live, we nurture talent. We’ve started festivals, given voices to neighbourhoods, and have even co-founded breweries, restaurants and venues.
We support the communities where we work and live, we nurture talent. We’ve started festivals, given voices to neighbourhoods, and have even co-founded breweries, restaurants and venues.
2024 — Present
Anfield Improvement District
We help give AID a voice. AID is a collective network of organisations and businesses in the Anfield area that cooperate to promote a shared, community-led vision for a vibrant and thriving locality. The group emphasises bottom-up change, believing that local voices and incremental collaboration are central to sustaining improvements.
2024 — Present
Anfield Improvement District
We help give AID a voice. AID is a collective network of organisations and businesses in the Anfield area that cooperate to promote a shared, community-led vision for a vibrant and thriving locality. The group emphasises bottom-up change, believing that local voices and incremental collaboration are central to sustaining improvements.
2024 — Present
Anfield Improvement District
We help give AID a voice. AID is a collective network of organisations and businesses in the Anfield area that cooperate to promote a shared, community-led vision for a vibrant and thriving locality. The group emphasises bottom-up change, believing that local voices and incremental collaboration are central to sustaining improvements.
2024 — Present
Anfield Improvement District
We help give AID a voice. AID is a collective network of organisations and businesses in the Anfield area that cooperate to promote a shared, community-led vision for a vibrant and thriving locality. The group emphasises bottom-up change, believing that local voices and incremental collaboration are central to sustaining improvements.
2024 — Present
Anfield Improvement District
We help give AID a voice. AID is a collective network of organisations and businesses in the Anfield area that cooperate to promote a shared, community-led vision for a vibrant and thriving locality. The group emphasises bottom-up change, believing that local voices and incremental collaboration are central to sustaining improvements.
2024 — Present
Anfield Improvement District
We help give AID a voice. AID is a collective network of organisations and businesses in the Anfield area that cooperate to promote a shared, community-led vision for a vibrant and thriving locality. The group emphasises bottom-up change, believing that local voices and incremental collaboration are central to sustaining improvements.
2010 – Present
Baltic Triangle CIC
As part of the board, we at help guide Baltic Triangle Area CIC’s brand and communications – clarifying its creative identity, unifying its messaging, and amplifying its role as a confident, community-led voice within Liverpool’s ongoing regeneration story.
2010 – Present
Baltic Triangle CIC
As part of the board, we at help guide Baltic Triangle Area CIC’s brand and communications – clarifying its creative identity, unifying its messaging, and amplifying its role as a confident, community-led voice within Liverpool’s ongoing regeneration story.
2010 – Present
Baltic Triangle CIC
As part of the board, we at help guide Baltic Triangle Area CIC’s brand and communications – clarifying its creative identity, unifying its messaging, and amplifying its role as a confident, community-led voice within Liverpool’s ongoing regeneration story.
2010 – Present
Baltic Triangle CIC
As part of the board, we at help guide Baltic Triangle Area CIC’s brand and communications – clarifying its creative identity, unifying its messaging, and amplifying its role as a confident, community-led voice within Liverpool’s ongoing regeneration story.
2010 – Present
Baltic Triangle CIC
As part of the board, we at help guide Baltic Triangle Area CIC’s brand and communications – clarifying its creative identity, unifying its messaging, and amplifying its role as a confident, community-led voice within Liverpool’s ongoing regeneration story.
2010 – Present
Baltic Triangle CIC
As part of the board, we at help guide Baltic Triangle Area CIC’s brand and communications – clarifying its creative identity, unifying its messaging, and amplifying its role as a confident, community-led voice within Liverpool’s ongoing regeneration story.
2017 — 2020
Oktopus
Co-founded and owned by Black Lodge Brewery and us at Smiling Wolf, Oktopus opened in 2017 as a modern, seasonal restaurant showcasing clean, simple cooking. We crafted its visual and narrative identity, aligning design and experience with Liverpool’s independent creative culture.
2017 — 2020
Oktopus
Co-founded and owned by Black Lodge Brewery and us at Smiling Wolf, Oktopus opened in 2017 as a modern, seasonal restaurant showcasing clean, simple cooking. We crafted its visual and narrative identity, aligning design and experience with Liverpool’s independent creative culture.
2017 — 2020
Oktopus
Co-founded and owned by Black Lodge Brewery and us at Smiling Wolf, Oktopus opened in 2017 as a modern, seasonal restaurant showcasing clean, simple cooking. We crafted its visual and narrative identity, aligning design and experience with Liverpool’s independent creative culture.
2017 — 2020
Oktopus
Co-founded and owned by Black Lodge Brewery and us at Smiling Wolf, Oktopus opened in 2017 as a modern, seasonal restaurant showcasing clean, simple cooking. We crafted its visual and narrative identity, aligning design and experience with Liverpool’s independent creative culture.
2017 — 2020
Oktopus
Co-founded and owned by Black Lodge Brewery and us at Smiling Wolf, Oktopus opened in 2017 as a modern, seasonal restaurant showcasing clean, simple cooking. We crafted its visual and narrative identity, aligning design and experience with Liverpool’s independent creative culture.
2017 — 2020
Oktopus
Co-founded and owned by Black Lodge Brewery and us at Smiling Wolf, Oktopus opened in 2017 as a modern, seasonal restaurant showcasing clean, simple cooking. We crafted its visual and narrative identity, aligning design and experience with Liverpool’s independent creative culture.
2016 — Present
Black Lodge Brewery
We co-founded and co-own Black Lodge – shaping its brand, design, and communications from the ground up. Our partnership reflects a shared commitment to craft, experimentation, and community – positioning Black Lodge as a defining force in Liverpool’s independent brewing culture.
2016 — Present
Black Lodge Brewery
We co-founded and co-own Black Lodge – shaping its brand, design, and communications from the ground up. Our partnership reflects a shared commitment to craft, experimentation, and community – positioning Black Lodge as a defining force in Liverpool’s independent brewing culture.
2016 — Present
Black Lodge Brewery
We co-founded and co-own Black Lodge – shaping its brand, design, and communications from the ground up. Our partnership reflects a shared commitment to craft, experimentation, and community – positioning Black Lodge as a defining force in Liverpool’s independent brewing culture.
2016 — Present
Black Lodge Brewery
We co-founded and co-own Black Lodge – shaping its brand, design, and communications from the ground up. Our partnership reflects a shared commitment to craft, experimentation, and community – positioning Black Lodge as a defining force in Liverpool’s independent brewing culture.
2016 — Present
Black Lodge Brewery
We co-founded and co-own Black Lodge – shaping its brand, design, and communications from the ground up. Our partnership reflects a shared commitment to craft, experimentation, and community – positioning Black Lodge as a defining force in Liverpool’s independent brewing culture.
2016 — Present
Black Lodge Brewery
We co-founded and co-own Black Lodge – shaping its brand, design, and communications from the ground up. Our partnership reflects a shared commitment to craft, experimentation, and community – positioning Black Lodge as a defining force in Liverpool’s independent brewing culture.
2013
Designival
We co-founded Designival with Uniform, Black & Ginger – the North’s first design festival celebrating creativity, collaboration, and innovation. Together we shaped its brand, curation, and communications – establishing a platform that championed regional talent and connected Liverpool’s creative community to a global audience.
2013
Designival
We co-founded Designival with Uniform, Black & Ginger – the North’s first design festival celebrating creativity, collaboration, and innovation. Together we shaped its brand, curation, and communications – establishing a platform that championed regional talent and connected Liverpool’s creative community to a global audience.
2013
Designival
We co-founded Designival with Uniform, Black & Ginger – the North’s first design festival celebrating creativity, collaboration, and innovation. Together we shaped its brand, curation, and communications – establishing a platform that championed regional talent and connected Liverpool’s creative community to a global audience.
2013
Designival
We co-founded Designival with Uniform, Black & Ginger – the North’s first design festival celebrating creativity, collaboration, and innovation. Together we shaped its brand, curation, and communications – establishing a platform that championed regional talent and connected Liverpool’s creative community to a global audience.
2013
Designival
We co-founded Designival with Uniform, Black & Ginger – the North’s first design festival celebrating creativity, collaboration, and innovation. Together we shaped its brand, curation, and communications – establishing a platform that championed regional talent and connected Liverpool’s creative community to a global audience.
2013
Designival
We co-founded Designival with Uniform, Black & Ginger – the North’s first design festival celebrating creativity, collaboration, and innovation. Together we shaped its brand, curation, and communications – establishing a platform that championed regional talent and connected Liverpool’s creative community to a global audience.
2010 – 2018
Camp & Furnace
We co-founded Camp and Furnace; transforming a vast industrial space into one of Liverpool’s most distinctive cultural venues. From naming and brand creation to interior concept and communications, we helped craft its bold, immersive identity – blending food, art, and experience into a new social institution.
2010 – 2018
Camp & Furnace
We co-founded Camp and Furnace; transforming a vast industrial space into one of Liverpool’s most distinctive cultural venues. From naming and brand creation to interior concept and communications, we helped craft its bold, immersive identity – blending food, art, and experience into a new social institution.
2010 – 2018
Camp & Furnace
We co-founded Camp and Furnace; transforming a vast industrial space into one of Liverpool’s most distinctive cultural venues. From naming and brand creation to interior concept and communications, we helped craft its bold, immersive identity – blending food, art, and experience into a new social institution.
2010 – 2018
Camp & Furnace
We co-founded Camp and Furnace; transforming a vast industrial space into one of Liverpool’s most distinctive cultural venues. From naming and brand creation to interior concept and communications, we helped craft its bold, immersive identity – blending food, art, and experience into a new social institution.
2010 – 2018
Camp & Furnace
We co-founded Camp and Furnace; transforming a vast industrial space into one of Liverpool’s most distinctive cultural venues. From naming and brand creation to interior concept and communications, we helped craft its bold, immersive identity – blending food, art, and experience into a new social institution.
2010 – 2018
Camp & Furnace
We co-founded Camp and Furnace; transforming a vast industrial space into one of Liverpool’s most distinctive cultural venues. From naming and brand creation to interior concept and communications, we helped craft its bold, immersive identity – blending food, art, and experience into a new social institution.
Testimonials
Testimonials
Testimonials
"When I think of Smiling Wolf I think design led, communicating brand with design, grounded in strong values."
Claire Lewis
CEO
Baltic Ventures
"Smiling Wolf worked well with us; they listened and understood; they created something great; and presented it with conviction and precision."
Richard Mawdsley
Director of Development
Peel L&P
"Besides being a creative powerhouse, they are thoughtful and know our brand as well as we do, taking great care in making sure its expressed creatively and consistently..."
Orla McGrath
Head of Brand & Marketing
Muse
"Smiling Wolf brings a rare mix of creativity, intuition, and strategic thinking that consistently elevates our work beyond the expected..."
Jenny Ferguson
Associate
BDP
"Their strategic thinking, attention to detail and visual style have brought a fresh energy to our historic brand, helping us better connect with established and new audiences."
Sam Martin
Head of Marketing
Chester Racecourse
"Combining creative flair with just being decent people, which is rarer than you’d think."
Hannah Parnham
Head of Partnerships
Historic England
"Friendly, fun and calming but somehow their work has real energy. How does that work? But it does and we appreciate it."
Gareth Bansor
Director
GPAD
"When I think of Smiling Wolf I think design led, communicating brand with design, grounded in strong values."
Claire Lewis
CEO
Baltic Ventures
"Smiling Wolf worked well with us; they listened and understood; they created something great; and presented it with conviction and precision."
Richard Mawdsley
Director of Development
Peel L&P
"Besides being a creative powerhouse, they are thoughtful and know our brand as well as we do, taking great care in making sure its expressed creatively and consistently..."
Orla McGrath
Head of Brand & Marketing
Muse
"Smiling Wolf brings a rare mix of creativity, intuition, and strategic thinking that consistently elevates our work beyond the expected..."
Jenny Ferguson
Associate
BDP
"Their strategic thinking, attention to detail and visual style have brought a fresh energy to our historic brand, helping us better connect with established and new audiences."
Sam Martin
Head of Marketing
Chester Racecourse
"Combining creative flair with just being decent people, which is rarer than you’d think."
Hannah Parnham
Head of Partnerships
Historic England
"Friendly, fun and calming but somehow their work has real energy. How does that work? But it does and we appreciate it."
Gareth Bansor
Director
GPAD
"When I think of Smiling Wolf I think design led, communicating brand with design, grounded in strong values."
Claire Lewis
CEO
Baltic Ventures
"Smiling Wolf worked well with us; they listened and understood; they created something great; and presented it with conviction and precision."
Richard Mawdsley
Director of Development
Peel L&P
"Besides being a creative powerhouse, they are thoughtful and know our brand as well as we do, taking great care in making sure its expressed creatively and consistently..."
Orla McGrath
Head of Brand & Marketing
Muse
"Smiling Wolf brings a rare mix of creativity, intuition, and strategic thinking that consistently elevates our work beyond the expected..."
Jenny Ferguson
Associate
BDP
"Their strategic thinking, attention to detail and visual style have brought a fresh energy to our historic brand, helping us better connect with established and new audiences."
Sam Martin
Head of Marketing
Chester Racecourse
"Combining creative flair with just being decent people, which is rarer than you’d think."
Hannah Parnham
Head of Partnerships
Historic England
"Friendly, fun and calming but somehow their work has real energy. How does that work? But it does and we appreciate it."
Gareth Bansor
Director
GPAD
"When I think of Smiling Wolf I think design led, communicating brand with design, grounded in strong values."
Claire Lewis
CEO
Baltic Ventures
"Smiling Wolf worked well with us; they listened and understood; they created something great; and presented it with conviction and precision."
Richard Mawdsley
Director of Development
Peel L&P
"Besides being a creative powerhouse, they are thoughtful and know our brand as well as we do, taking great care in making sure its expressed creatively and consistently..."
Orla McGrath
Head of Brand & Marketing
Muse
"Smiling Wolf brings a rare mix of creativity, intuition, and strategic thinking that consistently elevates our work beyond the expected..."
Jenny Ferguson
Associate
BDP
"Their strategic thinking, attention to detail and visual style have brought a fresh energy to our historic brand, helping us better connect with established and new audiences."
Sam Martin
Head of Marketing
Chester Racecourse
"Combining creative flair with just being decent people, which is rarer than you’d think."
Hannah Parnham
Head of Partnerships
Historic England
"Friendly, fun and calming but somehow their work has real energy. How does that work? But it does and we appreciate it."
Gareth Bansor
Director
GPAD
"When I think of Smiling Wolf I think design led, communicating brand with design, grounded in strong values."
Claire Lewis
CEO
Baltic Ventures
"Smiling Wolf worked well with us; they listened and understood; they created something great; and presented it with conviction and precision."
Richard Mawdsley
Director of Development
Peel L&P
"Besides being a creative powerhouse, they are thoughtful and know our brand as well as we do, taking great care in making sure its expressed creatively and consistently..."
Orla McGrath
Head of Brand & Marketing
Muse
"Their strategic thinking, attention to detail and visual style have brought a fresh energy to our historic brand, helping us better connect with established and new audiences."
Sam Martin
Head of Marketing
Chester Racecourse
"Combining creative flair with just being decent people, which is rarer than you’d think."
Hannah Parnham
Head of Partnerships
Historic England
"Smiling Wolf brings a rare mix of creativity, intuition, and strategic thinking that consistently elevates our work beyond the expected..."
Jenny Ferguson
Associate
BDP
"Friendly, fun and calming but somehow their work has real energy. How does that work? But it does and we appreciate it."
Gareth Bansor
Director
GPAD
"When I think of Smiling Wolf I think design led, communicating brand with design, grounded in strong values."
Claire Lewis
CEO
Baltic Ventures
"Smiling Wolf worked well with us; they listened and understood; they created something great; and presented it with conviction and precision."
Richard Mawdsley
Director of Development
Peel L&P
"Besides being a creative powerhouse, they are thoughtful and know our brand as well as we do, taking great care in making sure its expressed creatively and consistently..."
Orla McGrath
Head of Brand & Marketing
Muse
"Their strategic thinking, attention to detail and visual style have brought a fresh energy to our historic brand, helping us better connect with established and new audiences."
Sam Martin
Head of Marketing
Chester Racecourse
"Combining creative flair with just being decent people, which is rarer than you’d think."
Hannah Parnham
Head of Partnerships
Historic England
"Smiling Wolf brings a rare mix of creativity, intuition, and strategic thinking that consistently elevates our work beyond the expected..."
Jenny Ferguson
Associate
BDP
"Friendly, fun and calming but somehow their work has real energy. How does that work? But it does and we appreciate it."
Gareth Bansor
Director
GPAD
"When I think of Smiling Wolf I think design led, communicating brand with design, grounded in strong values."
Claire Lewis
CEO
Baltic Ventures
"Smiling Wolf worked well with us; they listened and understood; they created something great; and presented it with conviction and precision."
Richard Mawdsley
Director of Development
Peel L&P
"Besides being a creative powerhouse, they are thoughtful and know our brand as well as we do, taking great care in making sure its expressed creatively and consistently..."
Orla McGrath
Head of Brand & Marketing
Muse
"Their strategic thinking, attention to detail and visual style have brought a fresh energy to our historic brand, helping us better connect with established and new audiences."
Sam Martin
Head of Marketing
Chester Racecourse
"Combining creative flair with just being decent people, which is rarer than you’d think."
Hannah Parnham
Head of Partnerships
Historic England
"Smiling Wolf brings a rare mix of creativity, intuition, and strategic thinking that consistently elevates our work beyond the expected..."
Jenny Ferguson
Associate
BDP
"Friendly, fun and calming but somehow their work has real energy. How does that work? But it does and we appreciate it."
Gareth Bansor
Director
GPAD
"When I think of Smiling Wolf I think design led, communicating brand with design, grounded in strong values."
Claire Lewis
CEO
Baltic Ventures
"Smiling Wolf worked well with us; they listened and understood; they created something great; and presented it with conviction and precision."
Richard Mawdsley
Director of Development
Peel L&P
"Besides being a creative powerhouse, they are thoughtful and know our brand as well as we do, taking great care in making sure its expressed creatively and consistently..."
Orla McGrath
Head of Brand & Marketing
Muse
"Their strategic thinking, attention to detail and visual style have brought a fresh energy to our historic brand, helping us better connect with established and new audiences."
Sam Martin
Head of Marketing
Chester Racecourse
"Combining creative flair with just being decent people, which is rarer than you’d think."
Hannah Parnham
Head of Partnerships
Historic England
"Smiling Wolf brings a rare mix of creativity, intuition, and strategic thinking that consistently elevates our work beyond the expected..."
Jenny Ferguson
Associate
BDP
"Friendly, fun and calming but somehow their work has real energy. How does that work? But it does and we appreciate it."
Gareth Bansor
Director
GPAD
"When I think of Smiling Wolf I think design led, communicating brand with design, grounded in strong values."
Claire Lewis
CEO
Baltic Ventures
"Smiling Wolf worked well with us; they listened and understood; they created something great; and presented it with conviction and precision."
Richard Mawdsley
Director of Development
Peel L&P
"Besides being a creative powerhouse, they are thoughtful and know our brand as well as we do, taking great care in making sure its expressed creatively and consistently..."
Orla McGrath
Head of Brand & Marketing
Muse
"Their strategic thinking, attention to detail and visual style have brought a fresh energy to our historic brand, helping us better connect with established and new audiences."
Sam Martin
Head of Marketing
Chester Racecourse
"Combining creative flair with just being decent people, which is rarer than you’d think."
Hannah Parnham
Head of Partnerships
Historic England
"Smiling Wolf brings a rare mix of creativity, intuition, and strategic thinking that consistently elevates our work beyond the expected..."
Jenny Ferguson
Associate
BDP
"Friendly, fun and calming but somehow their work has real energy. How does that work? But it does and we appreciate it."
Gareth Bansor
Director
GPAD
"When I think of Smiling Wolf I think design led, communicating brand with design, grounded in strong values."
Claire Lewis
CEO
Baltic Ventures
"Smiling Wolf worked well with us; they listened and understood; they created something great; and presented it with conviction and precision."
Richard Mawdsley
Director of Development
Peel L&P
"Besides being a creative powerhouse, they are thoughtful and know our brand as well as we do, taking great care in making sure its expressed creatively and consistently..."
Orla McGrath
Head of Brand & Marketing
Muse
"Their strategic thinking, attention to detail and visual style have brought a fresh energy to our historic brand, helping us better connect with established and new audiences."
Sam Martin
Head of Marketing
Chester Racecourse
"Combining creative flair with just being decent people, which is rarer than you’d think."
Hannah Parnham
Head of Partnerships
Historic England
"Smiling Wolf brings a rare mix of creativity, intuition, and strategic thinking that consistently elevates our work beyond the expected..."
Jenny Ferguson
Associate
BDP
"Friendly, fun and calming but somehow their work has real energy. How does that work? But it does and we appreciate it."
Gareth Bansor
Director
GPAD
"When I think of Smiling Wolf I think design led, communicating brand with design, grounded in strong values."
Claire Lewis
CEO
Baltic Ventures
"Smiling Wolf worked well with us; they listened and understood; they created something great; and presented it with conviction and precision."
Richard Mawdsley
Director of Development
Peel L&P
"Besides being a creative powerhouse, they are thoughtful and know our brand as well as we do, taking great care in making sure its expressed creatively and consistently..."
Orla McGrath
Head of Brand & Marketing
Muse
"Their strategic thinking, attention to detail and visual style have brought a fresh energy to our historic brand, helping us better connect with established and new audiences."
Sam Martin
Head of Marketing
Chester Racecourse
"Combining creative flair with just being decent people, which is rarer than you’d think."
Hannah Parnham
Head of Partnerships
Historic England
"Smiling Wolf brings a rare mix of creativity, intuition, and strategic thinking that consistently elevates our work beyond the expected..."
Jenny Ferguson
Associate
BDP
"Friendly, fun and calming but somehow their work has real energy. How does that work? But it does and we appreciate it."
Gareth Bansor
Director
GPAD
"When I think of Smiling Wolf I think design led, communicating brand with design, grounded in strong values."
Claire Lewis
CEO
Baltic Ventures
"Smiling Wolf worked well with us; they listened and understood; they created something great; and presented it with conviction and precision."
Richard Mawdsley
Director of Development
Peel L&P
"Besides being a creative powerhouse, they are thoughtful and know our brand as well as we do, taking great care in making sure its expressed creatively and consistently..."
Orla McGrath
Head of Brand & Marketing
Muse
"Their strategic thinking, attention to detail and visual style have brought a fresh energy to our historic brand, helping us better connect with established and new audiences."
Sam Martin
Head of Marketing
Chester Racecourse
"Combining creative flair with just being decent people, which is rarer than you’d think."
Hannah Parnham
Head of Partnerships
Historic England
"Smiling Wolf brings a rare mix of creativity, intuition, and strategic thinking that consistently elevates our work beyond the expected..."
Jenny Ferguson
Associate
BDP
"Friendly, fun and calming but somehow their work has real energy. How does that work? But it does and we appreciate it."
Gareth Bansor
Director
GPAD
aWARDS
aWARDS
aWARDS
Awards aren’t everything, but they’re a great way to celebrate creative benchmarks.
Intl Road Safety Award
Innovative Crossings
A Nudge in the Right Direction
2024
Intl Road Safety Award
Innovative Crossings
A Nudge in the Right Direction
2024
Intl Road Safety Award
Innovative Crossings
A Nudge in the Right Direction
2024
Civic Trust Awards
Special Award
Glade of Light
2023
Civic Trust Awards
Special Award
Glade of Light
2023
Civic Trust Awards
Special Award
Glade of Light
2023
Lovie Awards
Websites: Corporate
House by Urban Splash
2021
Lovie Awards
Websites: Corporate
House by Urban Splash
2021
Lovie Awards
Websites: Corporate
House by Urban Splash
2021
The Drum Awards
Best Website – Bronze
House by Urban Splash
2020
The Drum Awards
Best Website – Bronze
House by Urban Splash
2020
The Drum Awards
Best Website – Bronze
House by Urban Splash
2020
Roses Awards
Best Website – Bronze
Urban Splash
2019
Roses Awards
Best Website – Bronze
Urban Splash
2019
Roses Awards
Best Website – Bronze
Urban Splash
2019
Roses Awards
Best Exhibition – Bronze
It Will Never Work
2019
Roses Awards
Best Exhibition – Bronze
It Will Never Work
2019
Roses Awards
Best Exhibition – Bronze
It Will Never Work
2019
D&AD Awards
Spacial Design – Wood
The Voyage
2018
D&AD Awards
Spacial Design – Wood
The Voyage
2018
D&AD Awards
Spacial Design – Wood
The Voyage
2018
Landscape Institute Awards
Highly Commended
A Record of Lancaster
2015
Landscape Institute Awards
Highly Commended
A Record of Lancaster
2015
Landscape Institute Awards
Highly Commended
A Record of Lancaster
2015
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025