Footnotes is a series of short films exploring the people, practices and perspectives that inspire us.

For this edition, we spend time with lettering artist Oli Frape, who designed the Smiling Wolf wordmarque. Hand-drawn and full of energy, it gives our identity a confidence and individuality that reflects the studio today.

In the film, Oli shares his approach to lettering, the value of craft and why the smallest details often make the biggest difference.