Brand & Digital Agency
Brand & Digital Agency
Castlefield Viaduct
An ambitious vision for Manchester's Castlefield Viaduct.
2023
What we did
Design Strategy Messaging Illustration Campaign Placemaking Wayfinding
Lead Architect
BDP
The National Trust has plans for the long-term future of the Castlefield Viaduct ‘sky park’ in Manchester. The Vision is a direct response to public feedback from viaduct visitors and the local community who took part in a series of workshops, events and an online survey in autumn 2023.
The National Trust has plans for the long-term future of the Castlefield Viaduct ‘sky park’ in Manchester. The Vision is a direct response to public feedback from viaduct visitors and the local community who took part in a series of workshops, events and an online survey in autumn 2023.
The National Trust has plans for the long-term future of the Castlefield Viaduct ‘sky park’ in Manchester. The Vision is a direct response to public feedback from viaduct visitors and the local community who took part in a series of workshops, events and an online survey in autumn 2023.
Collaborators
Working with Deco Publique, BDP and Smiling Wolf's proposal for the re-imagined use of the Castlefield Viaduct presents an ambitious vision to breathe life into a historic piece of Manchester’s hidden heritage. Connecting people and places, the foundation of the Vision was built upon creating a rich experience and strong identity to communicate the core ideas to a wider audience.
Collaborators
Working with Deco Publique, BDP and Smiling Wolf's proposal for the re-imagined use of the Castlefield Viaduct presents an ambitious vision to breathe life into a historic piece of Manchester’s hidden heritage. Connecting people and places, the foundation of the Vision was built upon creating a rich experience and strong identity to communicate the core ideas to a wider audience.
Collaborators
Working with Deco Publique, BDP and Smiling Wolf's proposal for the re-imagined use of the Castlefield Viaduct presents an ambitious vision to breathe life into a historic piece of Manchester’s hidden heritage. Connecting people and places, the foundation of the Vision was built upon creating a rich experience and strong identity to communicate the core ideas to a wider audience.
Collaborators
Working with Deco Publique, BDP and Smiling Wolf's proposal for the re-imagined use of the Castlefield Viaduct presents an ambitious vision to breathe life into a historic piece of Manchester’s hidden heritage. Connecting people and places, the foundation of the Vision was built upon creating a rich experience and strong identity to communicate the core ideas to a wider audience.
Viaduct Identity
A stencil typeface links back to the industrial heritage and how supplies would be marked as they move through Manchester and beyond. Development in type, and coordination with when to use National Trust typeface.
Viaduct Identity
A stencil typeface links back to the industrial heritage and how supplies would be marked as they move through Manchester and beyond. Development in type, and coordination with when to use National Trust typeface.
Viaduct Identity
A stencil typeface links back to the industrial heritage and how supplies would be marked as they move through Manchester and beyond. Development in type, and coordination with when to use National Trust typeface.
Viaduct Identity
A stencil typeface links back to the industrial heritage and how supplies would be marked as they move through Manchester and beyond. Development in type, and coordination with when to use National Trust typeface.
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025