Horseradish

Excellence Served.

2024

What we did

Visual Identity

A sophisticated visual identity for Horseradish, Chester Racecourse’s high-end catering company, built around their ethos of Excellence Served. The new signature and wordmark highlight the personal, human touch that defines their service, while a colour palette inspired by fresh ingredients and a refined serif typeface add warmth, elegance and craft.

A sophisticated visual identity for Horseradish, Chester Racecourse’s high-end catering company, built around their ethos of Excellence Served. The new signature and wordmark highlight the personal, human touch that defines their service, while a colour palette inspired by fresh ingredients and a refined serif typeface add warmth, elegance and craft.

A sophisticated visual identity for Horseradish, Chester Racecourse’s high-end catering company, built around their ethos of Excellence Served. The new signature and wordmark highlight the personal, human touch that defines their service, while a colour palette inspired by fresh ingredients and a refined serif typeface add warmth, elegance and craft.

Work with us
or say hello.

Internships

Send your portfolio to

Address

unit 9, 16 Brick st,
liverpool, l1 0bn

Making Cherished things since 2000

© Smiling Wolf Ltd 2025

Work with us
or say hello.

Internships

Send your portfolio to

Address

unit 9, 16 Brick st,
liverpool, l1 0bn

Making Cherished things since 2000

© Smiling Wolf Ltd 2025

Work with us
or say hello.

Internships

Send your portfolio to

Address

unit 9, 16 Brick st,
liverpool, l1 0bn

Making Cherished things since 2000

© Smiling Wolf Ltd 2025