House by Urban Splash

Modern homes, made differently.

2019

What we did

Brand Strategy Visual Identity Brand Guidelines UI Design Film & Photography Editorial Illustration Animation

Digital
Tokyo Wolf

CGI
Somewhere

Film & Photography
Shaw & Shaw
Felix Mooneeram
Pixels & People

Brand Hub
Oliver Wigglesworth

House set out to rethink how homes are made – pairing Urban Splash’s pioneering spirit with Sekisui House and Homes England to deliver beautiful, energy-efficient homes in green, characterful neighbourhoods. We supported the ambition with a two-year programme of brand work: sub-brand strategy, partner and place-making identities, design guides for key applications, and a flexible design framework for the website.

House set out to rethink how homes are made – pairing Urban Splash’s pioneering spirit with Sekisui House and Homes England to deliver beautiful, energy-efficient homes in green, characterful neighbourhoods. We supported the ambition with a two-year programme of brand work: sub-brand strategy, partner and place-making identities, design guides for key applications, and a flexible design framework for the website.

House set out to rethink how homes are made – pairing Urban Splash’s pioneering spirit with Sekisui House and Homes England to deliver beautiful, energy-efficient homes in green, characterful neighbourhoods. We supported the ambition with a two-year programme of brand work: sub-brand strategy, partner and place-making identities, design guides for key applications, and a flexible design framework for the website.

A modular identity – consistent, distinctive and adaptable
We created a brand that works like the product – a smart kit that fits different places without losing its look. Clear rules, useful tools, consistent results.
A modular identity – consistent, distinctive and adaptable
We created a brand that works like the product – a smart kit that fits different places without losing its look. Clear rules, useful tools, consistent results.
A modular identity – consistent, distinctive and adaptable
We created a brand that works like the product – a smart kit that fits different places without losing its look. Clear rules, useful tools, consistent results.
A modular identity – consistent, distinctive and adaptable
We created a brand that works like the product – a smart kit that fits different places without losing its look. Clear rules, useful tools, consistent results.
The website
A fast, modular site centred on a 3D configurator, so buyers could see and tweak their home – plan, modules, finishes – before a visit. Produced with Tokyo Digital and Uniform, aligning the tech with our modular brand system.
The website
A fast, modular site centred on a 3D configurator, so buyers could see and tweak their home – plan, modules, finishes – before a visit. Produced with Tokyo Digital and Uniform, aligning the tech with our modular brand system.
The website
A fast, modular site centred on a 3D configurator, so buyers could see and tweak their home – plan, modules, finishes – before a visit. Produced with Tokyo Digital and Uniform, aligning the tech with our modular brand system.
The website
A fast, modular site centred on a 3D configurator, so buyers could see and tweak their home – plan, modules, finishes – before a visit. Produced with Tokyo Digital and Uniform, aligning the tech with our modular brand system.

Work with us
or say hello.

Internships

Send your portfolio to

Address

unit 9, 16 Brick st,
liverpool, l1 0bn

Making Cherished things since 2000

© Smiling Wolf Ltd 2025

Work with us
or say hello.

Internships

Send your portfolio to

Address

unit 9, 16 Brick st,
liverpool, l1 0bn

Making Cherished things since 2000

© Smiling Wolf Ltd 2025

Work with us
or say hello.

Internships

Send your portfolio to

Address

unit 9, 16 Brick st,
liverpool, l1 0bn

Making Cherished things since 2000

© Smiling Wolf Ltd 2025