Brand & Digital Agency
Brand & Digital Agency


House by Urban Splash
Modern homes, made differently.
2019
What we did
Brand Strategy Visual Identity Brand Guidelines UI Design Film & Photography Editorial Illustration Animation
Digital
Tokyo Wolf
CGI
Somewhere
Film & Photography
Shaw & Shaw
Felix Mooneeram
Pixels & People
Brand Hub
Oliver Wigglesworth
House set out to rethink how homes are made – pairing Urban Splash’s pioneering spirit with Sekisui House and Homes England to deliver beautiful, energy-efficient homes in green, characterful neighbourhoods. We supported the ambition with a two-year programme of brand work: sub-brand strategy, partner and place-making identities, design guides for key applications, and a flexible design framework for the website.
House set out to rethink how homes are made – pairing Urban Splash’s pioneering spirit with Sekisui House and Homes England to deliver beautiful, energy-efficient homes in green, characterful neighbourhoods. We supported the ambition with a two-year programme of brand work: sub-brand strategy, partner and place-making identities, design guides for key applications, and a flexible design framework for the website.
House set out to rethink how homes are made – pairing Urban Splash’s pioneering spirit with Sekisui House and Homes England to deliver beautiful, energy-efficient homes in green, characterful neighbourhoods. We supported the ambition with a two-year programme of brand work: sub-brand strategy, partner and place-making identities, design guides for key applications, and a flexible design framework for the website.
A modular identity – consistent, distinctive and adaptable
We created a brand that works like the product – a smart kit that fits different places without losing its look. Clear rules, useful tools, consistent results.



A modular identity – consistent, distinctive and adaptable
We created a brand that works like the product – a smart kit that fits different places without losing its look. Clear rules, useful tools, consistent results.



A modular identity – consistent, distinctive and adaptable
We created a brand that works like the product – a smart kit that fits different places without losing its look. Clear rules, useful tools, consistent results.



A modular identity – consistent, distinctive and adaptable
We created a brand that works like the product – a smart kit that fits different places without losing its look. Clear rules, useful tools, consistent results.













































The website
A fast, modular site centred on a 3D configurator, so buyers could see and tweak their home – plan, modules, finishes – before a visit. Produced with Tokyo Digital and Uniform, aligning the tech with our modular brand system.
The website
A fast, modular site centred on a 3D configurator, so buyers could see and tweak their home – plan, modules, finishes – before a visit. Produced with Tokyo Digital and Uniform, aligning the tech with our modular brand system.
The website
A fast, modular site centred on a 3D configurator, so buyers could see and tweak their home – plan, modules, finishes – before a visit. Produced with Tokyo Digital and Uniform, aligning the tech with our modular brand system.
The website
A fast, modular site centred on a 3D configurator, so buyers could see and tweak their home – plan, modules, finishes – before a visit. Produced with Tokyo Digital and Uniform, aligning the tech with our modular brand system.
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025

Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025

Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025
