Brand & Digital Agency
Brand & Digital Agency
It Will Never Work
Celebrating 25 years of brave developments for Urban Splash.
2018
What we did
Exhibition Design Editorial Campaign
Copywriting & Direction
Miles Falkingham
Photography
Felix Mooneeram
Developed in collaboration with RIBA North and consultant Miles Falkingham, as a celebration of 25 years of Urban Splash, 'It Will Never Work' narrates the story of the Ground-breaking property developers via many of the award-winning schemes it has developed; examining the context in which they were created and distilling the attitude and values that made them possible.
Developed in collaboration with RIBA North and consultant Miles Falkingham, as a celebration of 25 years of Urban Splash, 'It Will Never Work' narrates the story of the Ground-breaking property developers via many of the award-winning schemes it has developed; examining the context in which they were created and distilling the attitude and values that made them possible.
Developed in collaboration with RIBA North and consultant Miles Falkingham, as a celebration of 25 years of Urban Splash, 'It Will Never Work' narrates the story of the Ground-breaking property developers via many of the award-winning schemes it has developed; examining the context in which they were created and distilling the attitude and values that made them possible.
Exhibition
Exhibition
Exhibition
Exhibition
Book
In support of the exhibition, a 298 page cloth bound, hard-back book was also published, expanding upon the exhibition content with supporting texts from design critics, employees and former RIBA presidents.
Book
In support of the exhibition, a 298 page cloth bound, hard-back book was also published, expanding upon the exhibition content with supporting texts from design critics, employees and former RIBA presidents.
Book
In support of the exhibition, a 298 page cloth bound, hard-back book was also published, expanding upon the exhibition content with supporting texts from design critics, employees and former RIBA presidents.
Book
In support of the exhibition, a 298 page cloth bound, hard-back book was also published, expanding upon the exhibition content with supporting texts from design critics, employees and former RIBA presidents.
Campaign
To date, It Will Never Work has been the most visited exhibition at RIBA North. The opening event was attended by Liverpool’s Metropolitan Mayor, Steve Rotherham with corresponding events in Manchester attended by Manchester Metropolitan Mayor Andy Burnham, alongside significant figures from architecture, design and regeneration fields.‘It Will Never Work’ broke RIBA North’s visitor records for an exhibtion – numbers exceeded 10,000+ plus during the short run. Widely featured in local, national and industry press, the exhibition helped increase traffic to Urban Splash’s website, with sales leads increasing by 28% and a whopping 216% increase in database sign-ups.
Campaign
To date, It Will Never Work has been the most visited exhibition at RIBA North. The opening event was attended by Liverpool’s Metropolitan Mayor, Steve Rotherham with corresponding events in Manchester attended by Manchester Metropolitan Mayor Andy Burnham, alongside significant figures from architecture, design and regeneration fields.‘It Will Never Work’ broke RIBA North’s visitor records for an exhibtion – numbers exceeded 10,000+ plus during the short run. Widely featured in local, national and industry press, the exhibition helped increase traffic to Urban Splash’s website, with sales leads increasing by 28% and a whopping 216% increase in database sign-ups.
Campaign
To date, It Will Never Work has been the most visited exhibition at RIBA North. The opening event was attended by Liverpool’s Metropolitan Mayor, Steve Rotherham with corresponding events in Manchester attended by Manchester Metropolitan Mayor Andy Burnham, alongside significant figures from architecture, design and regeneration fields.‘It Will Never Work’ broke RIBA North’s visitor records for an exhibtion – numbers exceeded 10,000+ plus during the short run. Widely featured in local, national and industry press, the exhibition helped increase traffic to Urban Splash’s website, with sales leads increasing by 28% and a whopping 216% increase in database sign-ups.
Campaign
To date, It Will Never Work has been the most visited exhibition at RIBA North. The opening event was attended by Liverpool’s Metropolitan Mayor, Steve Rotherham with corresponding events in Manchester attended by Manchester Metropolitan Mayor Andy Burnham, alongside significant figures from architecture, design and regeneration fields.‘It Will Never Work’ broke RIBA North’s visitor records for an exhibtion – numbers exceeded 10,000+ plus during the short run. Widely featured in local, national and industry press, the exhibition helped increase traffic to Urban Splash’s website, with sales leads increasing by 28% and a whopping 216% increase in database sign-ups.
Campaign
To date, It Will Never Work has been the most visited exhibition at RIBA North. The opening event was attended by Liverpool’s Metropolitan Mayor, Steve Rotherham with corresponding events in Manchester attended by Manchester Metropolitan Mayor Andy Burnham, alongside significant figures from architecture, design and regeneration fields.‘It Will Never Work’ broke RIBA North’s visitor records for an exhibtion – numbers exceeded 10,000+ plus during the short run. Widely featured in local, national and industry press, the exhibition helped increase traffic to Urban Splash’s website, with sales leads increasing by 28% and a whopping 216% increase in database sign-ups.
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025