Brand & Digital Agency
Brand & Digital Agency
Muse
From master developer to placemaker.
2022
What we did
Brand Strategy Visual Identity Brand Guidelines Animation Film & Photography Music & Sound Web Design & Dev Digital Platforms
AWARDS
DBA Design Effectiveness Shortlist
Film & Photography
Bellboy
Typeface
M22 Type Foundry
Animation
People & Pixels
Founded in 1985, Muse is a national property developer creating large-scale, mixed-use places shaped by people and partnerships. We developed a brand strategy, tone of voice, and visual identity that reflect Muse’s reputation for solving complex challenges and building shared spaces that foster human connection.
Founded in 1985, Muse is a national property developer creating large-scale, mixed-use places shaped by people and partnerships. We developed a brand strategy, tone of voice, and visual identity that reflect Muse’s reputation for solving complex challenges and building shared spaces that foster human connection.
Founded in 1985, Muse is a national property developer creating large-scale, mixed-use places shaped by people and partnerships. We developed a brand strategy, tone of voice, and visual identity that reflect Muse’s reputation for solving complex challenges and building shared spaces that foster human connection.
Turning insights into strategy
We travelled across the country to speak directly with Muse’s people, gathering the insight that would shape the brand from the inside out. Their perspectives informed a strategy built around a unifying purpose at its core: We’re building a brighter future, together.
Turning insights into strategy
We travelled across the country to speak directly with Muse’s people, gathering the insight that would shape the brand from the inside out. Their perspectives informed a strategy built around a unifying purpose at its core: We’re building a brighter future, together.
Turning insights into strategy
We travelled across the country to speak directly with Muse’s people, gathering the insight that would shape the brand from the inside out. Their perspectives informed a strategy built around a unifying purpose at its core: We’re building a brighter future, together.
Turning insights into strategy
We travelled across the country to speak directly with Muse’s people, gathering the insight that would shape the brand from the inside out. Their perspectives informed a strategy built around a unifying purpose at its core: We’re building a brighter future, together.
Bringing the Muse ethos to life
The new visual language incorporates a custom type family and wordmarque designed with M22 Type, colour palette, CGI elements and templates. We worked with our collaborators on a new library of photography and film to really bring the Muse ethos to life.
Bringing the Muse ethos to life
The new visual language incorporates a custom type family and wordmarque designed with M22 Type, colour palette, CGI elements and templates. We worked with our collaborators on a new library of photography and film to really bring the Muse ethos to life.
Bringing the Muse ethos to life
The new visual language incorporates a custom type family and wordmarque designed with M22 Type, colour palette, CGI elements and templates. We worked with our collaborators on a new library of photography and film to really bring the Muse ethos to life.
Bringing the Muse ethos to life
The new visual language incorporates a custom type family and wordmarque designed with M22 Type, colour palette, CGI elements and templates. We worked with our collaborators on a new library of photography and film to really bring the Muse ethos to life.
Extending the brand
We extended the Muse brand by creating a sub-brand for their sustainability initiative, along with a series of place brands for their developments. Each one has its own character and purpose, but all sit within the shared design language and framework we developed for Muse. This ensures every part of the brand family feels connected, consistent and aligned with the core identity.
Extending the brand
We extended the Muse brand by creating a sub-brand for their sustainability initiative, along with a series of place brands for their developments. Each one has its own character and purpose, but all sit within the shared design language and framework we developed for Muse. This ensures every part of the brand family feels connected, consistent and aligned with the core identity.
Extending the brand
We extended the Muse brand by creating a sub-brand for their sustainability initiative, along with a series of place brands for their developments. Each one has its own character and purpose, but all sit within the shared design language and framework we developed for Muse. This ensures every part of the brand family feels connected, consistent and aligned with the core identity.
Extending the brand
We extended the Muse brand by creating a sub-brand for their sustainability initiative, along with a series of place brands for their developments. Each one has its own character and purpose, but all sit within the shared design language and framework we developed for Muse. This ensures every part of the brand family feels connected, consistent and aligned with the core identity.
Digital Ecosystem
Alongside the core Muse website, we built a suite of flexible platforms for residential and commercial developments, a bespoke consultation platform to gather feedback from local communities, and a homeowners portal. All of these sit within a shared digital design system, ensuring every touchpoint feels distinctly Muse.
Digital Ecosystem
Alongside the core Muse website, we built a suite of flexible platforms for residential and commercial developments, a bespoke consultation platform to gather feedback from local communities, and a homeowners portal. All of these sit within a shared digital design system, ensuring every touchpoint feels distinctly Muse.
Digital Ecosystem
Alongside the core Muse website, we built a suite of flexible platforms for residential and commercial developments, a bespoke consultation platform to gather feedback from local communities, and a homeowners portal. All of these sit within a shared digital design system, ensuring every touchpoint feels distinctly Muse.
Digital Ecosystem
Alongside the core Muse website, we built a suite of flexible platforms for residential and commercial developments, a bespoke consultation platform to gather feedback from local communities, and a homeowners portal. All of these sit within a shared digital design system, ensuring every touchpoint feels distinctly Muse.
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025