The Atkinson

Southport's favourite cultural venue.

2013

What we did

Visual Identity Brand Guidelines Web Design & Dev Editorial Wayfinding Campaign

The Atkinson is a busy, much-loved cultural hub on Southport’s Lord Street – theatre, galleries, museum, library and more under one roof. We built a brand and digital toolkit that make that breadth feel simple and inviting: a clear voice, flexible layouts and an interface that turns a complex programme into an easy pick ’n’ mix for families and culture-seekers alike.

The Atkinson is a busy, much-loved cultural hub on Southport’s Lord Street – theatre, galleries, museum, library and more under one roof. We built a brand and digital toolkit that make that breadth feel simple and inviting: a clear voice, flexible layouts and an interface that turns a complex programme into an easy pick ’n’ mix for families and culture-seekers alike.

The Atkinson is a busy, much-loved cultural hub on Southport’s Lord Street – theatre, galleries, museum, library and more under one roof. We built a brand and digital toolkit that make that breadth feel simple and inviting: a clear voice, flexible layouts and an interface that turns a complex programme into an easy pick ’n’ mix for families and culture-seekers alike.

One venue, many voices – a clear, modern thread
The identity leans into British-modern – confident, welcoming and accessible and scales from wayfinding to web without losing clarity. It reflects what the venue is every day: a place to discover music, art, history and live events in one go.
One venue, many voices – a clear, modern thread
The identity leans into British-modern – confident, welcoming and accessible and scales from wayfinding to web without losing clarity. It reflects what the venue is every day: a place to discover music, art, history and live events in one go.
One venue, many voices – a clear, modern thread
The identity leans into British-modern – confident, welcoming and accessible and scales from wayfinding to web without losing clarity. It reflects what the venue is every day: a place to discover music, art, history and live events in one go.
One venue, many voices – a clear, modern thread
The identity leans into British-modern – confident, welcoming and accessible and scales from wayfinding to web without losing clarity. It reflects what the venue is every day: a place to discover music, art, history and live events in one go.

Work with us
or say hello.

Internships

Send your portfolio to

Address

unit 9, 16 Brick st,
liverpool, l1 0bn

Making Cherished things since 2000

© Smiling Wolf Ltd 2025

Work with us
or say hello.

Internships

Send your portfolio to

Address

unit 9, 16 Brick st,
liverpool, l1 0bn

Making Cherished things since 2000

© Smiling Wolf Ltd 2025

Work with us
or say hello.

Internships

Send your portfolio to

Address

unit 9, 16 Brick st,
liverpool, l1 0bn

Making Cherished things since 2000

© Smiling Wolf Ltd 2025