Brand & Digital Agency
Brand & Digital Agency
Urban Splash
Make places. Break rules.
2018
What we did
Brand Strategy Visual Identity Brand Guidelines UI Design Animation Film & Photography Illustration Editorial Placemaking
Strategy
Miles Falkingham
Film & Photography
Felix Mooneeram
For 25 years, Urban Splash have pushed British property development forward – design-led, human-centred and happily contrarian. Working with brand strategist Miles Falkingham, we sharpened the story: refocused positioning and messaging so the next chapter is as clear as the track record. We aligned purpose, audiences and proof points – a tighter narrative about making better neighbourhoods, not just buildings.
For 25 years, Urban Splash have pushed British property development forward – design-led, human-centred and happily contrarian. Working with brand strategist Miles Falkingham, we sharpened the story: refocused positioning and messaging so the next chapter is as clear as the track record. We aligned purpose, audiences and proof points – a tighter narrative about making better neighbourhoods, not just buildings.
For 25 years, Urban Splash have pushed British property development forward – design-led, human-centred and happily contrarian. Working with brand strategist Miles Falkingham, we sharpened the story: refocused positioning and messaging so the next chapter is as clear as the track record. We aligned purpose, audiences and proof points – a tighter narrative about making better neighbourhoods, not just buildings.
System & voice
We built a comprehensive brand system for where Urban Splash are now – and where they’re going. One architecture across residential and commercial, clearer naming, and toolkits teams can actually use. Confident without shoutiness – disciplined, flexible and unmistakably Urban Splash – bringing grown-up coherence to everything from hoardings to presentation decks.
System & voice
We built a comprehensive brand system for where Urban Splash are now – and where they’re going. One architecture across residential and commercial, clearer naming, and toolkits teams can actually use. Confident without shoutiness – disciplined, flexible and unmistakably Urban Splash – bringing grown-up coherence to everything from hoardings to presentation decks.
System & voice
We built a comprehensive brand system for where Urban Splash are now – and where they’re going. One architecture across residential and commercial, clearer naming, and toolkits teams can actually use. Confident without shoutiness – disciplined, flexible and unmistakably Urban Splash – bringing grown-up coherence to everything from hoardings to presentation decks.
System & voice
We built a comprehensive brand system for where Urban Splash are now – and where they’re going. One architecture across residential and commercial, clearer naming, and toolkits teams can actually use. Confident without shoutiness – disciplined, flexible and unmistakably Urban Splash – bringing grown-up coherence to everything from hoardings to presentation decks.
Photography
We travelled the country with Felix Mooneram – from Plymouth to Leeds – revisiting Urban Splash schemes and the neighbourhoods around them. The library balances people, place and material detail, and it runs right through marketing and PR – a consistent visual thread that ties campaigns, press, web and social together without flattening local character.
Photography
We travelled the country with Felix Mooneram – from Plymouth to Leeds – revisiting Urban Splash schemes and the neighbourhoods around them. The library balances people, place and material detail, and it runs right through marketing and PR – a consistent visual thread that ties campaigns, press, web and social together without flattening local character.
Photography
We travelled the country with Felix Mooneram – from Plymouth to Leeds – revisiting Urban Splash schemes and the neighbourhoods around them. The library balances people, place and material detail, and it runs right through marketing and PR – a consistent visual thread that ties campaigns, press, web and social together without flattening local character.
Photography
We travelled the country with Felix Mooneram – from Plymouth to Leeds – revisiting Urban Splash schemes and the neighbourhoods around them. The library balances people, place and material detail, and it runs right through marketing and PR – a consistent visual thread that ties campaigns, press, web and social together without flattening local character.
Digital
We shaped a site that works as Urban Splash’s primary platform – a single place to search homes, explore schemes and track news – with clear paths for renters, buyers, partners and press. Projects and regeneration case studies sit alongside an always-on “Newsplash” blog and press resources, so stories move quickly from site to social to inbox. Residential fund content, enquiries and updates are handled in-flow, keeping the experience coherent from discovery to action. A modular component kit keeps pages fast to publish and easy to scale as the portfolio grows.
Digital
We shaped a site that works as Urban Splash’s primary platform – a single place to search homes, explore schemes and track news – with clear paths for renters, buyers, partners and press. Projects and regeneration case studies sit alongside an always-on “Newsplash” blog and press resources, so stories move quickly from site to social to inbox. Residential fund content, enquiries and updates are handled in-flow, keeping the experience coherent from discovery to action. A modular component kit keeps pages fast to publish and easy to scale as the portfolio grows.
Digital
We shaped a site that works as Urban Splash’s primary platform – a single place to search homes, explore schemes and track news – with clear paths for renters, buyers, partners and press. Projects and regeneration case studies sit alongside an always-on “Newsplash” blog and press resources, so stories move quickly from site to social to inbox. Residential fund content, enquiries and updates are handled in-flow, keeping the experience coherent from discovery to action. A modular component kit keeps pages fast to publish and easy to scale as the portfolio grows.
Digital
We shaped a site that works as Urban Splash’s primary platform – a single place to search homes, explore schemes and track news – with clear paths for renters, buyers, partners and press. Projects and regeneration case studies sit alongside an always-on “Newsplash” blog and press resources, so stories move quickly from site to social to inbox. Residential fund content, enquiries and updates are handled in-flow, keeping the experience coherent from discovery to action. A modular component kit keeps pages fast to publish and easy to scale as the portfolio grows.
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025
Work with us
or say hello.
Address
unit 9, 16 Brick st,
liverpool, l1 0bn
Making Cherished things since 2000
© Smiling Wolf Ltd 2025