Up North Architects

Flexible identity for friends and collaborators UNA.

2017

What we did

Visual Identity Web Design & Dev

UNA is driven by possibility – each project starts as a question, not a formula. We designed a visual identity that can flex, twist and reframe itself to match the many paths their work might take. The marque is deliberately agile; the systems around it allow room for surprise, iteration and evolving context. Alongside that, we built their website so that each project can tell its own visual story – no two looks the same, but all unmistakably UNA.

UNA is driven by possibility – each project starts as a question, not a formula. We designed a visual identity that can flex, twist and reframe itself to match the many paths their work might take. The marque is deliberately agile; the systems around it allow room for surprise, iteration and evolving context. Alongside that, we built their website so that each project can tell its own visual story – no two looks the same, but all unmistakably UNA.

UNA is driven by possibility – each project starts as a question, not a formula. We designed a visual identity that can flex, twist and reframe itself to match the many paths their work might take. The marque is deliberately agile; the systems around it allow room for surprise, iteration and evolving context. Alongside that, we built their website so that each project can tell its own visual story – no two looks the same, but all unmistakably UNA.

Work with us
or say hello.

Internships

Send your portfolio to

Address

unit 9, 16 Brick st,
liverpool, l1 0bn

Making Cherished things since 2000

© Smiling Wolf Ltd 2025

Work with us
or say hello.

Internships

Send your portfolio to

Address

unit 9, 16 Brick st,
liverpool, l1 0bn

Making Cherished things since 2000

© Smiling Wolf Ltd 2025

Work with us
or say hello.

Internships

Send your portfolio to

Address

unit 9, 16 Brick st,
liverpool, l1 0bn

Making Cherished things since 2000

© Smiling Wolf Ltd 2025